About Save Your Wardrobe

Powering Aftersales Technology
for Brands With Legacy

About

Save Your Wardrobe is the infrastructure powering seamless aftersales experiences for the world’s leading brands.

Our end-to-end platform acts as a central hub for omnichannel post-purchase solutions, from repair and maintenance to extended-life care, across industries. By connecting every aftersales touchpoint into one scalable, tech-powered system, we help brands deliver fast, consistent, and connected service experiences that drive loyalty and protect brand value.

Fully customisable by item category and service type, the platform empowers retailers to easily manage complex processes from care and repair services to defect recovery and warranty claims. Supported by our global network of specialist service providers, brands can offer localised, reliable care solutions with reduced lead times and operational overhead. Services can include everything from alterations and upcycling to sneaker cleaning and beyond, extending product life and enriching the customer experience well beyond the sale.

At the core of our platform is a no-code Business Process Builder, enabling brands to design and automate custom workflows across all stakeholders, from ateliers and customer care teams to stores and service partners. Save Your Wardrobe replaces manual operations with real-time service management, integrated logistics, and data-rich reporting to streamline complexity and scale operational excellence globally.

Our Mission

Our Vision

We believe the future of retail isn’t just about selling products, it’s about how brands support them beyond the sale. We envision a world where aftersales isn’t an afterthought, but a strategic driver of loyalty, customer satisfaction, and long-term value.

We’re on a mission to transform the way brands deliver post-purchase services. Through our end-to-end aftersales platform, we empower businesses to scale seamless, tech-powered care, repair, and maintenance operations. Extending product lifecycles, strengthening customer relationships, and redefining the post-purchase experience.

Global Recognition

How We Got Here

In 2017, Hasna co-founded Save Your Wardrobe, an aftersales platform designed to revolutionise how brands manage repair, care, and alteration services. With a background in Economics and Corporate Strategy, she recognised early on the untapped potential of technology to transform post-purchase experiences and drive circularity at scale.


What began as a small startup has grown into a global solution trusted by leading brands and retailers across the globe. Under Hasna’s leadership, Save Your Wardrobe has pioneered a new category in fashion tech- empowering brands to operationalise circularity and optimise their aftersales through a connected, end-to-end platform.

By digitising traditionally manual processes, Hasna and her team are enabling the world’s most forward-thinking brands to scale repair operations, extend product lifecycles, and redefine customer relationships beyond the point of sale.


Today, Hasna continues to drive systemic change in fashion through technology, proving that sustainability and profitability can coexist- and that the future of retail lies in the power of care.

Our Founders

Hasna Kourda

CEO and Co-Founder

Mehdi Doghri

CTO and Co-Founder

“While the industry talks about circularity, we’re building the infrastructure to make it happen.”

Hasna Kourda, Founder & CEO at Save Your Wardrobe

Our Culture

We’re home to innovators, operators and industry challengers engineering the next era of retail. Together, we're making every aftersales experience connected, intelligent and customer-first.

Global Offices
Team Members
Years of Experience and R&D
Global Service Provider Network
Launched in 2017
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Our Leadership

Vedika Hinduja
Head of Partnerships
Gizem Akyil
SVP Operations
Hannah Al-Rasekh
Head of Communications
Hichem Njeh
CTO
Pauline Jaillant
General Manager

Be part of our mission

We’re here to empower brands to turn aftercare into strategy, scale with ease, and build stronger relationships with their customers. Whether it’s fashion, tech, furniture, or beyond, we believe aftersales should be seamless, meaningful, and built to last. If you’re ready to help rewrite the rules of retail, join us.

Explore Our Products

Discover Save Your Wardrobe's suite of digital aftersales products designed to help brands and retailers scale and deliver seamless post-purchase experiences.