SYW Powers Octobre Éditions’ New Repair Service

Octobre Editions, the French ready-to-wear brand and part of the Sézane Group, today announces the launch of a dedicated online repair service for customers in France. The service is powered by SYW, the global leader in aftersales and repair technology for fashion and luxury brands. The brand sees this service as a natural extension of its founding principle: that environmentally responsible fashion begins with clothing that is made to last- and that when a garment needs care, the brand should be there to provide it.

Through the new service, Octobre Editions customers in France can access repair services online, from the comfort of their home, in a seamless, fully digital journey. Customers can submit their repair request, arrange logistics, and track progress through a single, intuitive platform. This initial launch is available exclusively online, with the potential to expand the service offering over time.

The repair service launch is aligned with the broader sustainability strategy of the Sézane Group. Sézane, the first French fashion brand born fully online and a certified B Corp, has set a goal to reduce carbon intensity per piece by 52% by 2030 compared to 2020 levels. The Group's philosophy is that sustainable fashion starts with garments built to endure, supported by services that extend their life.

Octobre Editions shares this philosophy. In 2024, 67% of its materials had a measurably reduced environmental impact, over 90% of its materials were natural, and the brand has been steadily reducing its carbon footprint year on year. The Group's Conciergerie network has long offered in-person repair and care services; the new online channel now makes these available to a wider audience across France.

SYW: Setting the Global Standard in Fashion Aftersales

SYW is the world's leading end-to-end aftersales and repair technology platform for fashion and retail. Winner of the LVMH Innovation Award, SYW's platform enables brands to deliver repair and care experiences, online,  in-store and at scale.

France is SYW's deepest and most established market, home to many of its most prominent brand partners including SMCP Group (Sandro, Maje), and luxury houses within the LVMH portfolio. SYW's platform reduces average service lead times from 21 days to just 5 days, with 96% customer satisfaction, and has demonstrated that customers who experience aftersales care are significantly more likely to make repeat purchases within 45 days.

SYW’s mission is to build the infrastructure that allows brands like Octobre Editions to take control and streamline these operations end-to-end, transforming repair and care into a connected, customer-centric experience.

Hasna Kourda, CEO & Co-Founder, Save Your Wardrobe

How the Service Works:

Customers in France can access the repair service directly through Octobre Editions' online channel. The journey is fully digital and requires no technical expertise:

• Submit a repair request online with details of the item and issue
• Receive a service recommendation tailored to the garment
• Arrange logistics from home, with live tracking at every stage
• Receive the repaired piece, ready to wear again

About Octobre Editions

Octobre Éditions is a French menswear brand launched in 2016 and part of the Sézane Group. Founded with a commitment to quality craftsmanship, eco-responsible materials, and timeless design, Octobre Editions offers pieces at fair prices without overproduction or flash sales. B Corp certified, Octobre Éditions holds itself to rigorous social and environmental standards across its entire supply chain, with 67% eco-responsible materials in 2024 and a target of 70% certified pieces by 2026.

About SYW

Founded in 2017 by Hasna Kourda and Mehdi Doghri, SYW is an award-winning aftersales platform powering the next generation of post-purchase infrastructure for global brands and retailers. By unifying every post-purchase service touchpoint into a single tech-enabled ecosystem — from repairs, care, and alterations to defect management, warranty flows, and product life extension. SYW transforms fragmented, manual operations into intelligent, automated, and data-rich workflows that drive operational excellence at scale while elevating the customer experience globally. The company enables brands to map, design, and automate their aftersales operations through connected infrastructure that delivers efficiency, visibility, and long-term value across the entire product lifecycle.