Why LVMH Chose SYW Aftersales Solution

LVMH is the world’s leader in luxury, so when their CEO, Bernard Arnault took the stage at VivaTechnology in Paris to present an award, the fashion world noticed. In June 2023, Save Your Wardrobe (SYW), stood out from over 1,300 applicants from 75 countries to win the LVMH Innovation Award Grand Prize, along with the Omnichannel and Operational Excellence award.

We built Save Your Wardrobe to set the global standard for end-to-end aftersales and we’ve always believed that the true luxury experience does not end after the sale. This recognition from LVMH is an honour that reflects not just what we’ve built, but what the future of luxury looks like.

A New Chapter for Luxury Aftersales

Through La Maison des Startups LVMH, we receive personalised mentorship and business acceleration support, with the opportunity to build collaborations across the groups Maisons. For us, it’s the gateway to bring end-to-end aftersales excellence to the world.

Luxury is built for longevity, and it’s about the craftsmanship that goes into a single garment yet, the aftercare infrastructure behind luxury fashion remains fragmented. That’s where we step in at SYW, to make every service beyond the purchase operationally seamless. With LVMH’s LIFE 360 strategy placing creative circularity at the centre of luxury’s future, the industry’s need for intelligent, scalable aftersales solutions has never been clearer.

Who Are, Save Your Wardrobe?

SYW is the infrastructure that powers seamless aftersales experiences for the world’s leading brands. To break it down, our tech platform provides a digitised system that connects brand headquarters, retail stores, and a vetted network of repair and care specialists. It enables brands and retailers to book, manage and track repair and care services with ease. Covering everything from repairs, care, alterations, warranties, logistics, exchanges, compliance, customer experience, and data reporting.

A look into SYW aftersales features: 

• Omnichannel integration: in-store, online, or embedded within a brand’s existing CRM. 
• Automated logistics and tracking: End-to-end status updates, live-tracking and automated communication for all stakeholders.
• Financial management: Streamlined invoicing, SLAs and payments between all partners.
• Spare parts management: Automate the full spare parts lifecycle with integrated logistics triggers and centralised information.
• Live repair data dashboards: Realtime visibility into service orders and key insights on product durability.
• Scalable global network: Onboarding both existing and new atelier processes with partner transparency.

SYW aftersales technology doesn’t force brands to abandon their existing relationships or ways of working. It enhances them, layering digital visibility and control capabilities for brands across fashion, footwear, electronics, luggage, jewellery, watches and beyond.

Why SYW Won the LVMH Innovation Award

The LVMH Innovation Award is an annual competition that recognises global startups providing cutting edge solutions for the luxury industry. In 2023, SYW not only won the Omnichannel & Retail category, but the overall Grand Prize.

Luxury brands lose control of the post-purchase experience to fragmented processes, invisible service partners, and zero data. SYW simplifies global aftersales operations with end-to-end visibility.

Bernard’s words at the ceremony:

“Save Your Wardrobe also perfectly illustrates our ambition in creative circularity, a pillar of our environmental roadmap, LIFE 360. I am convinced that their solution will very quickly resonate with the aspirations of our Maisons and the expectations of our customers.”

What made SYW stand out is that we’ve already built the infrastructure luxury brands need. SYW naturally plugs into LVMH’s LIFE 360 vision, enabling brands to embed circularity and takes away any difficulties brands face with aftersales. We respond directly to what today’s consumers want the most, services they can trust, and a relationship with brands that continues well beyond purchase. 

Making An Impact with the Maisons 

Winning an innovation award is one thing but delivering excellence for one of LVMH’s Maisons is another, and shows exactly why the group's confidence was placed in SYW to begin with. 

With an LVMH Maison, SYW were able to deliver a fully configurable aftersales infrastructure that connects stores, HQ and external ateliers, unlocking new levels of visibility and control for key stakeholders. Through our platform we enabled intelligent process automations, improved customer loyalty, shorter lead times, preserved craftsmanship and centralised operations. 

For brand and retail leaders thinking about aftersales, the questions SYW answers are the right ones to be asking: How do we know what’s happening with our repair partners? How do we ensure consistency across markets? How do we turn post-purchase touchpoints into loyalty-building touchpoints? How do we gather the data on product defects and link that back to our design teams?

SYW not only offers the answer to all these questions through end-to-end solutions, but our platform is designed to be configurable and scalable. Whether a brand operates across one boutique or multiple stores globally, the same results apply. Get in touch with our team today to discuss your aftersales strategy.